About MQC
About Midan Al Qalaa
A Saudi-owned retail execution company built on precision, trust, and operational excellence.
Company Overview
Saudi Arabia’s reliable retail execution partner.
For more than a decade, Midan Al Qalaa Contracting has been helping the Kingdom’s most recognized brands win on the shelf. We provide end-to-end retail services — merchandising, distribution, premium campaigns, and managed manpower — backed by proprietary technology and field discipline.
Our approach is straightforward: align with our client’s commercial goals, deploy the right people, and prove it with data. From Tabuk to Najran, every shelf we touch reflects our standard.
Purpose
Mission & Vision
Mission
To deliver flawless retail execution that creates measurable commercial value for our partners.
Vision
To be the most trusted retail execution platform in Saudi Arabia and the wider GCC region.
Our Values
The principles that guide us
Integrity
Transparent partnerships built on accountability and trust.
Precision
Disciplined execution measured at every step of the chain.
Reliability
Consistent delivery, region after region, brand after brand.
Innovation
Technology and process improvement woven into every visit.
Our Journey
Milestones along the way
2009
Founded
MQC begins serving Saudi retail with disciplined execution.
2013
Growth
Expansion into nationwide merchandising operations.
2018
Technology
Launch of Shelvz and demand-planning systems.
Today
Scale
13 regions, 1,000+ stores, 50+ brand partnerships.
Let's Build Together
Ready to Elevate Your Retail Performance?
Let’s build a customized execution strategy for your brand.