Midan Al Qalaa Contracting (MQC)
ميدان القلعة للمقاولات (MQC)
is a Saudi-owned retail execution and merchandising company with 17 years of experience in the Kingdom. We provide complete in-store services, including shelf execution, product display, stocking, and restocking support for leading local and international brands across Saudi Arabia.
Established partner trusted by leading FMCG and retail brands.
End-to-end retail execution under one accountable team.
Powered by proprietary technology from Shelvz, built to help teams forecast, plan, and operate with confidence.
Established
Since 2009
Delivering Precision
in Merchandising
تقديم الدقة
في الترويج داخل المتاجر
We partner with Saudi Arabia’s leading brands to deliver flawless in-store execution — covering shelf execution, product displays, stocking, restocking, and merchandising support — powered by expert teams and real-time technology.
17+
Years of Experience
1,000+
Stores Covered
13
Regions Across KSA
15+ Years of Proven Experience
Decades of retail execution across Saudi Arabia’s most demanding markets and brands.
Technology-Driven Operations
Nationwide Market Coverage
Active teams across 13 regions, reaching 1,000+ stores consistently every cycle.
Consistent, Reliable Delivery
Performance guarantees backed by structured SLAs and clear audit reporting.
Our Services
A unified platform of in-store services purpose-built for Saudi Arabia’s retail landscape.
Retail Operations
Ensuring perfect product placement and consistent brand standards across every retail touchpoint, nationwide.
Brand Activation
Targeted promotional campaigns that drive sell-through and elevate brand visibility at point of sale.
Logistics & Delivery
Reliable, trained drivers and structured distribution support — products reach shelves on time, every time.
Human Capital
Skilled, trained field teams deployable across regions to support your operations at any scale.
Our Technology
Powered by Real-Time Intelligence
Every visit, every shelf, every metric — captured and acted upon. MQC’s proprietary tools turn execution into insight.
Shelvz — Retail Monitoring App
Real-time shelf compliance tracking, photo verification, and field reporting from every store visit.
- Real-time shelf compliance verification
- Photo evidence with GPS metadata
- Field team performance dashboards
Smart Demand Planning
Data-driven forecasting ensuring optimal inventory levels and zero missed opportunities.
- AI-assisted demand forecasting
- Stock optimization across regions
- Promotion and seasonal modeling
Compliance
98.2%
Live Visits
1,247
Regions
13 Live
Our Reach
Covering the Kingdom, Region by Region
From Tabuk to Najran — active execution teams in 13 regions of Saudi Arabia.
13
Regions
1,000+
Stores
15+
Years
Our Partners
Join 50+ brands who trust MQC for retail execution excellence.
Gallery
Weekly Briefing & Field Training for Our Merchandising Team
Continuous Training Sessions to Maintain Retail Standards
Building a Stronger Field Force Through Daily Coaching
Leadership
Thafer Alkalali ظافر الكلالي
Chief Executive Officer
A visionary business leader with over four decades of experience in banking, finance, and strategic management. He leads MQC with a focus on excellence, trust, and sustainable growth.
Muhannad Alkalali
General Manager
Holds a degree in Marketing from Concordia University, Montreal. He directs daily operations, client relations, and business development — ensuring every project meets the highest standards of efficiency and execution.