Midan Al Qalaa Contracting (MQC) ميدان القلعة للمقاولات (MQC)
is a Saudi-owned retail execution and merchandising company with 17 years of experience in the Kingdom. We provide complete in-store services, including shelf execution, product display, stocking, and restocking support for leading local and international brands across Saudi Arabia.
Established partner trusted by leading FMCG and retail brands.
End-to-end retail execution under one accountable team.
Powered by proprietary technology from Shelvz, built to help teams forecast, plan, and operate with confidence.
Established
Since 2009

Delivering Precision
in Merchandising
تقديم الدقة
في الترويج داخل المتاجر

We partner with Saudi Arabia’s leading brands to deliver flawless in-store execution — covering shelf execution, product displays, stocking, restocking, and merchandising support — powered by expert teams and real-time technology.
17+
Years of Experience

1,000+

Stores Covered

13

Regions Across KSA

15+ Years of Proven Experience

Decades of retail execution across Saudi Arabia’s most demanding markets and brands.

Technology-Driven Operations

Real-time monitoring via Shelvz and intelligent forecasting tools powering every visit.

Nationwide Market Coverage

Active teams across 13 regions, reaching 1,000+ stores consistently every cycle.

Consistent, Reliable Delivery

Performance guarantees backed by structured SLAs and clear audit reporting.

Our Services

A unified platform of in-store services purpose-built for Saudi Arabia’s retail landscape.

Retail Operations

Ensuring perfect product placement and consistent brand standards across every retail touchpoint, nationwide.

Brand Activation

Targeted promotional campaigns that drive sell-through and elevate brand visibility at point of sale.

Logistics & Delivery

Reliable, trained drivers and structured distribution support — products reach shelves on time, every time.

Human Capital

Skilled, trained field teams deployable across regions to support your operations at any scale.

Our Technology

Powered by Real-Time Intelligence

Every visit, every shelf, every metric — captured and acted upon. MQC’s proprietary tools turn execution into insight.

Shelvz — Retail Monitoring App

Real-time shelf compliance tracking, photo verification, and field reporting from every store visit.

Smart Demand Planning

Data-driven forecasting ensuring optimal inventory levels and zero missed opportunities.
Compliance
98.2%
Live Visits
1,247
Regions
13 Live
Our Reach

Covering the Kingdom, Region by Region

From Tabuk to Najran — active execution teams in 13 regions of Saudi Arabia.
Riyadh Jeddah Mecca Madinah Dammam Al Jubail Al Ahsa Tabuk Hail Al Qassim Abha Najran Jazan
13
Regions
1,000+
Stores
15+
Years

Our Partners

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Join 50+ brands who trust MQC for retail execution excellence.

Leadership

Thafer Alkalali ظافر الكلالي

Chief Executive Officer

A visionary business leader with over four decades of experience in banking, finance, and strategic management. He leads MQC with a focus on excellence, trust, and sustainable growth.

Muhannad Alkalali

General Manager
Holds a degree in Marketing from Concordia University, Montreal. He directs daily operations, client relations, and business development — ensuring every project meets the highest standards of efficiency and execution.

Get In Touch

Email
info@mqc-ksa.com
Location
Riyadh, Kingdom of Saudi Arabia